Entering New Territory to Better Serve Our Customers
This one was written in the stars! We are thrilled to finally introduce our new brand and website as URSA Security & Control. For more than 40 years, we’ve served Hartford County and the surrounding areas as Brass City Alarm. In the late 1980s, Shawn Pace was a Waterbury firefighter who started installing residential security alarms for friends and family on the side. It wasn’t long before the business took off and Brass City Alarm became synonymous with trusted security solutions. Fast forward to 2014 when Shawn’s son, Morgan, took over the family business. Leveraging his high-voltage electrical background, Morgan brought Brass City Alarm into the commercial space while retaining the company’s residential services. With this expansion and growth, Morgan knew it was time to rebrand and choose an identity that better reflected the company’s promise to protect and faithfully serve its customers. This is what led Morgan to the image of Ursa Major:
“We needed a new name and look that would help take us into the future. But I didn’t want to go with just any name. The creative process was challenging, but it really forced me to identify what makes us different and how we want people to remember us. When the image of Ursa Major hit the drawing board, I knew right away that it was right for us. The protective nature of the Great Mother Bear represents how I want people to feel when we’re tasked with securing their homes and businesses. The constellation aspect symbolizes the interconnectedness of our fully integrated security and control solutions. The new brand is us to the core and communicates our value before the first conversation even takes place. I’m honored to continue what my father started and take our family business into the next era as URSA!”
The new website includes a number of improvements and changes, including:
- More information on our residential and commercial services.
- More information on our team and why customers choose us over the rest.
- Information on our maintenance club and membership perks.
- Our company reviews—learn what your friends and family have to say about us!
- A careers page—we’re always looking for local talent and would love to hear from you!
- Our blog, which includes tips and tricks for keeping your home or business even safer.
- Financing information for qualified customers.
- Seasonal specials and promotions.
From Our Family to Yours, Thank You!
We want to take this opportunity to thank our dedicated employees and our loyal customers for their continued support. It’s because of you that we’ve been able to diversify our services and embark on this exciting new journey. Though our company might look and feel different, know that when it comes to our service values, Brass City Alarm and URSA are one and the same. We are and always will be known as the honest company that puts people over profit. Nothing matters more to us than helping people get a good night’s sleep and feeling safer in their homes and businesses.
Click here to see the new website and brand in action. Cheers to many more years of bringing the most reliable and advanced security solutions to the people of Connecticut!